Websites, applications (both mobile and web) and other media platforms on which users share content such as text, images and video. While social media platforms come in a variety of shapes and sizes they share some common features: a focus on user-generated content, user-created profiles maintained by the platform, and a focus on creating online communities by connecting a user’s profile with the profiles of other users (this is the “social network” part).
Social media is incredibly popular, and it should be a considered requirement to have Facebook, Twitter and Google+ accounts for your business. These platforms give you the ability to interact directly with your audience for branding and customer service purposes. They are also valuable promotion tools with the capability to drive significant engagement and traffic to your website.
Any marketing strategy must include a plan for social media.