Google+, also sometimes written as Google Plus, is Google‘s social network. It as launched in 2011 and, as of 2017, has 111 million active users.

Google+ is an important social media marketing channel, allowing you to reach a wide audience.

For SEO purposes, Google+ is very important. Optimizing your profile will help get your website in SERPs for highly competitive keywords. Adding location information acts as a powerful NAP citation.

Web crawler

A web crawler is a bot that navigates the World Wide Web, most often for the purpose of discovering and indexing pages for search engines. Sites that have built their own web indexes will use their own crawlers.

Making sure your website can be found, accessed and crawled by is the primary purpose of technical SEO.


A backlink the word used to describe an inbound hyperlink from another website.

The number, quality and diversity of anchor text and referral domain are factors used by Google to define the quality and importance of a domain or webpage. Backlinks, to this day, are very valuable for SEO. The value of the total inbound backlinks to any given site is then used to determine how far up a website should rank in the Google SERP.

In the past, website owners could buy backlinks, create blog networks or use other blackhat link building techniques to artificially inflate their link profiles. However, after the Google Penguin update, websites are punished for these activities.


Google Chrome

Google Chrome is a free web browser developed by Google. It was released in December of 2008.

Google Chrome is the most popular web browser in North America, Europe, Australia, most of Asia, and South America. Chrome is also the most popular mobile browser globally.

Local SEO

The process of optimizing a website, or individual page, to rank highly in Google searches for queries that indicate local search intent. Local search intent is often expressed through the use of city and neighborhood names, or the phrase “near me”.

Correct and consistent use of your name, address and phone number (known as NAP) throughout your website and off-page citations is the most important ranking factor for queries with local search intent.

Local search results contain the top three Google Maps result at the top of the SERP.


Googlebot is the web crawler used by Google to find and crawl web pages to include in the Google index.

Google has several crawlers other than Googlebot including crawlers specifically for images, video, news and advertisements.


Blogs are informational websites published by individuals or organizations that consist of individual text and/or image entries, normally displayed newest to oldest. The word “blog” is the truncation of the word “weblog”.

Blogs are an important branding, marketing and SEO tool. They are how you reach your audience, establish a brand identity and create fresh content for search engines to discover. When combined with a strong keyword strategy, blogs can help you improve search ranking, audience reach and conversions.

Blogs can also serve as linkbait to attract backlinks to your website.


HTML5 is a markup language for structuring and presenting content for the World Wide Web. It is the fifth version of the HTML standard. HTML5 improved usability and user experience for websites, especially those with lots of audio and video as it can replace Flash and Silverlight, which are not SEO-friendly.

HTLM5 also impacts SEO for pages with large articles as it contains the <article>, <section> and <header> tags. This means HTML5 pages can have multiple H1 tags without damaging their SEO.


Hashtags organize and group posts by topic. Using popular and trending hashtags can help you reach a wider audience with your social media marketing.

Hashtags work on Facebook, Twitter, Google+ and Instagram.

Landing page

In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.

SEO landing pages are optimized for individual keywords, often long-tail keywords.