Local SEO

The process of optimizing a website, or individual page, to rank highly in Google searches for queries that indicate local search intent. Local search intent is often expressed through the use of city and neighborhood names, or the phrase “near me”.

Correct and consistent use of your name, address and phone number (known as NAP) throughout your website and off-page citations is the most important ranking factor for queries with local search intent.

Local search results contain the top three Google Maps result at the top of the SERP.