Blogs are informational websites published by individuals or organizations that consist of individual text and/or image entries, normally displayed newest to oldest. The word “blog” is the truncation of the word “weblog”.
Blogs are an important branding, marketing and SEO tool. They are how you reach your audience, establish a brand identity and create fresh content for search engines to discover. When combined with a strong keyword strategy, blogs can help you improve search ranking, audience reach and conversions.
Blogs can also serve as linkbait to attract backlinks to your website.